The main goal was to increase the engagement with users from each country on which Cinemark has presence in: with a higher rate of user interaction, boosting the social media traffic and with a user-friendly buying ticket system. To achieve it, we started with a redesign based in the user experience and interaction. We set a data-driven strategy and budget plan for the brand. We developed different social media channels such as: Facebook, Twitter, Instagram and Spotify. Creating quality content for the company and increasing the engagement with each country’s audience.
The final step to achieve the client’s objectives was by developing an improved version for their website and mobile app. With a user-centered design, we increase the ticket and general sales. With the optimization of group segmentations, we increased the engagement in each country and gave the users more access (info. and benefits) when interacting with their closest cinemas, this meant delivering key content related to their specific geographical location.